This depends on your package and platforms. Typically, clients on a full retainer receive 20–30 posts per month across their active platforms, plus Stories, Reels, or short-form video. The exact output is agreed in advance and documented in your content calendar — no surprises and nothing vague. 

Yes — and this is something I take seriously. Onboarding includes a brand voice and tone audit where I study how you write, speak, and communicate. I review your existing posts, any past content, and we have a voice discovery conversation. Most of my clients' audiences have no idea they're not writing their own content — which is exactly the goal.

Instagram, LinkedIn, Facebook, TikTok, YouTube (Shorts and standard uploads), and X (Twitter). We'll discuss which platforms make sense for your audience and goals during the strategy call — not every business needs to be on every platform, and I'll tell you honestly where your time and budget is best spent.

Comment management is included in all monthly retainers. For DMs, I provide response templates and can manage standard enquiries — for sales conversations or anything requiring your personal judgment, I'll flag those to you with a suggested response. The goal is to handle 90% of engagement without your involvement.

There's a one-month minimum — social media strategy needs at least 30 days to produce meaningful data. After month one you can continue month-to-month with 14 days' notice to cancel. I don't lock clients into long contracts — I'd rather earn the ongoing relationship with results.

Minimal. You'll spend about 1–2 hours per month reviewing and approving the content calendar, plus a brief monthly review call. Everything else — writing, design, scheduling, engagement — is handled. Some clients are more hands-on with feedback; others approve everything in one sitting. Either way works for me.