Funnel Strategy & Build
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Your traffic deserves a system that converts it.
Your traffic deserves a system that converts it.
Most businesses have traffic, a social following, or an email list — but no connected system to turn that attention into revenue. A funnel changes that. I design and build the full journey from first click to paying client, automatically.
✓Strategy + design + build in one ✓Works on autopilot 24/7
✓Connected to your existing tools
End-to-end
Strategy, design & build
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24/7
Automated lead generation
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Multi-step
Nurture & conversion flows
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Optimized
Data-driven improvements
You have the audience. You just don't have a system to monetise it.
You have the audience. You just don't have a system to monetise it.
Traffic, followers, and an email list are only valuable if there is a connected system to guide people from "I found you" to "I paid you." Without a funnel, every visitor is a missed opportunity — and every lead goes cold.
Traffic, followers, and an email list are only valuable if there is a connected system to guide people from "I found you" to "I paid you." Without a funnel, every visitor is a missed opportunity — and every lead goes cold.
❌ Traffic arrives — then disappears
❌ Traffic arrives — then disappears
People visit your site, read your posts, watch your videos — then leave. There is no mechanism to capture them, follow up, or bring them back.
❌ Leads go cold with no follow-up
❌ Leads go cold with no follow-up
Someone shows interest, you reply, they go quiet. Without an automated nurture sequence, most warm leads forget you within 48 hours.
❌ Revenue depends on your manual effort
❌ Revenue depends on your manual effort
Every sale requires you to be active — posting, emailing, following up. When you stop, revenue stops. That is not a business, that is a job.
❌ Disconnected tools, no unified system
❌ Disconnected tools, no unified system
Your landing page, email tool, social, and checkout are all separate. Nothing talks to anything else. Data is scattered and follow-up is manual.
Why work with me
A funnel that's built for your
A funnel that's built for your
specific business — not a template.
specific business — not a template.
Every funnel I build starts with understanding your offer, your audience, and your goal.
Every funnel I build starts with understanding your offer, your audience, and your goal.
No copy-paste solutions. No generic automations.
No copy-paste solutions. No generic automations.
🧭
Strategy Before Structure
Strategy Before Structure
Before a single page is designed, we map your customer journey, identify the gaps, and agree on the exact goal of every stage. The funnel serves the strategy — not the other way around.
✍️
Copy That Moves People
Copy That Moves People
Every landing page, email, and CTA is written using proven frameworks — PAS, AIDA, StoryBrand — to move visitors from awareness to action without pressure or pushiness.
⚙️
Fully Automated
Fully Automated
Once built, the funnel runs without you — capturing leads, sending follow-ups, tracking behaviour, and moving prospects to the next stage automatically.
📊
Built to Be Optimised
Built to Be Optimised
Every funnel includes tracking, analytics, and a post-launch review. You do not just get a funnel — you get the data to improve it every month.
What I build
Seven funnel types. One integrated system.
Seven funnel types. One integrated system.
Every business needs a different funnel depending on its offer, audience, and growth stage.
Every business needs a different funnel depending on its offer, audience, and growth stage.
Here's how to choose — or ask me to recommend one.
Here's how to choose — or ask me to recommend one.
🧲
Lead Generation Funnel
Lead Generation Funnel
Attract strangers and convert them into email subscribers with a free lead magnet — the foundation of every other funnel type.
Most common starting point
📅
Webinar & Workshop Funnel
Webinar & Workshop Funnel
Drive registrations for a live or evergreen webinar, deliver value, and convert attendees into paid clients or course students.
📞
Book-a-Call Funnel
Book-a-Call Funnel
Qualify prospects, build trust, and book discovery calls automatically — so only warm, ready-to-buy leads land in your calendar.
🛒
Product Launch Funnel
Product Launch Funnel
A structured pre-launch, cart open, and urgency sequence for courses, programmes, and digital products — maximising revenue in a fixed window.
🔄
Evergreen Sales Funnel
Evergreen Sales Funnel
A fully automated system that sells your offer 24/7 to new subscribers — no live launches, no manual effort, consistent monthly revenue.
📈
Upsell & Retention Funnel
Upsell & Retention Funnel
Maximise revenue from existing clients with automated post-purchase sequences, upsell offers, and re-engagement campaigns.
🔗
Referral & Affiliate Funnel
Referral & Affiliate Funnel
Turn happy clients into active promoters with automated referral flows, affiliate links, and reward triggers — compounding your reach without additional ad spend.
What's included
Strategy, copy, design, and automation.
Strategy, copy, design, and automation.
All connected.
All connected.
Every funnel project covers all six phases — nothing is half-built or left for you to figure out.
Every funnel project covers all six phases — nothing is half-built or left for you to figure out.
A complete system, delivered end to end.
A complete system, delivered end to end.
🧭
Funnel Strategy & Mapping
Funnel Strategy & Mapping
Customer journey mapping from first touch to purchase
Funnel type recommendation based on your offer and audience
Stage-by-stage goal definition and conversion benchmarks
Competitor and market funnel analysis
Tech stack recommendation — the right tools for your situation
✍️
Copywriting
Copywriting
Landing page and opt-in page copy
Sales page or VSL script using proven conversion frameworks
Email sequence copy — welcome, nurture, and sales series
Thank you page and upsell copy
Ad copy and social promotion content for driving traffic
🎨
Page Design & Build
Page Design & Build
Custom-designed landing pages, opt-in pages, and sales pages
Checkout page and order bump design
Thank you and confirmation page design
Mobile-optimised across all breakpoints
Built on your preferred platform — GHL, WordPress, Webflow, Carrd, or LearnWorlds
⚙️
Email Automation
Email Automation
Full email sequence setup in your email platform
Trigger-based automation — behaviours that fire the right email at the right time
Segmentation and tagging for personalised follow-up
Re-engagement sequences for cold or inactive leads
A/B subject line testing and open-rate optimisation
🔗
Integration & Tech Setup
Integration & Tech Setup
End-to-end funnel integration — every tool connected and tested
Form and opt-in integration with your email platform
Payment processor setup (Stripe, PayPal, or platform native)
CRM pipeline setup and lead tagging
Google Analytics, Meta Pixel, and conversion tracking installation
📊
Testing, Launch & Optimisation
Testing, Launch & Optimisation
Full pre-launch QA — every link, form, email, and trigger tested
Launch checklist sign-off before going live
Post-launch performance review at 30 days
Conversion rate analysis and recommended improvements
30-day support window for fixes and adjustments after launch
What a complete funnel actually looks like.
What a complete funnel actually looks like.
Six connected stages — each one designed to move the right
Six connected stages — each one designed to move the right
person to the right next step, automatically.
person to the right next step, automatically.
Stage 01
1️⃣
Attract
Attract
Social content, SEO, ads, or referrals bring cold traffic to your funnel entry point.
Stage 02
2️⃣
Capture
Capture
A high-converting landing page with a compelling lead magnet turns visitors into subscribers.
Stage 03
3️⃣
Nurture
Nurture
An automated email sequence delivers value, builds trust, and prepares leads for the offer.
Stage 04
4️⃣
Convert
Convert
A persuasive sales page, VSL, or booking page presents the offer and closes the sale.
Stage 05
5️⃣
Maximise
Maximise
Order bumps, upsells, and thank-you page offers increase average transaction value immediately.
Stage 06
6️⃣
Retain
Retain
Post-purchase sequences, referral flows, and re-engagement campaigns compound lifetime value.
Ready to stop leaving revenue on the table with a disconnected setup?
30 min - Walk away with clear diagnosis - No commitment
How it works
Audit to automation in five steps.
Audit to automation in five steps.
A clear, structured process so you know exactly what happens at every stage —
A clear, structured process so you know exactly what happens at every stage —
and when your funnel goes live.
and when your funnel goes live.
1️⃣
Funnel Audit & Strategy
Funnel Audit & Strategy
We map your current setup, identify the biggest gaps, and agree on the funnel type and goal for every stage.
2️⃣
Copywriting
Copywriting
Every page, email, and sequence is written using conversion frameworks — all reviewed and approved before design begins.
3️⃣
Design & Build
Design & Build
Pages designed and built on your chosen platform. Every stage connected and branded consistently.
4️⃣
Integration & Automation
Integration & Automation
Email sequences live, triggers tested, payment processing connected, tracking pixels installed. Full end-to-end test run.
5️⃣
Launch & Optimise
Launch & Optimise
Funnel goes live with a 30-day performance review included. Data-driven improvements recommended at day 30.
Common questions
Answered before you ask.
Answered before you ask.
What is a funnel and do I actually need one?
What is a funnel and do I actually need one?
A funnel is a connected sequence of steps designed to move a stranger toward becoming a client — automatically. If you have traffic or followers but are not consistently converting them into leads and clients without manual effort, you need a funnel. Without one, every potential client either gets lost or requires you to be personally active to convert them. That is not scalable.
Which platform will you build the funnel on?
Which platform will you build the funnel on?
I build on the platform that best fits your needs and existing tools. GoHighLevel is my primary recommendation for businesses that want everything — CRM, email, pages, and automation — in one place. For businesses already using WordPress, Webflow, or Mailchimp, I build within those. I will never recommend switching platforms unless there is a strong reason to do so.
Does the funnel include copywriting or do I need to provide it?
Does the funnel include copywriting or do I need to provide it?
Full copywriting is included in every funnel project — landing pages, email sequences, sales pages, and CTAs. All copy is written in your voice using conversion frameworks (PAS, AIDA, StoryBrand). You will never receive a template with placeholder text asking you to fill in the gaps.
How long does a funnel build take?
How long does a funnel build take?
A lead generation funnel (landing page + email welcome sequence) takes 7–10 business days. A full evergreen sales funnel with multiple email sequences, sales page, and checkout typically takes 3–4 weeks. Launch funnels with pre-launch sequences are scoped individually. Timeline depends on complexity and how quickly feedback is provided at each review stage.
Will I be able to make changes to the funnel myself after it is built?
Will I be able to make changes to the funnel myself after it is built?
Yes — every funnel handover includes a walkthrough session and written documentation. You will be able to update email content, change landing page copy, and adjust automations without needing to come back for every small change. You own the funnel outright.
Can you audit and improve my existing funnel instead of building from scratch?
Can you audit and improve my existing funnel instead of building from scratch?
Absolutely — funnel audits and optimisation projects are available separately. I will review every stage of your current funnel, identify where leads are dropping off, and produce a prioritised list of improvements. In many cases a targeted optimisation (fixing the landing page conversion rate or rewriting the email sequence) produces better results faster than a full rebuild.
Ready to start
Stop converting manually. Build a system that does
Stop converting manually. Build a system that does
it for you.
it for you.
Book a free funnel audit — I will review your current setup, identify the biggest gaps, and give you a clear diagnosis before we discuss any investment.
Book a free funnel audit — I will review your current setup, identify the biggest gaps, and give you a clear diagnosis before we discuss any investment.
✔️ Strategy + copy + design + build ✔️ Runs 24/7 automatically ✔️ Connected to your tools ✔️ 30-day post-launch support
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